Search Engine Optimisation (SEO) is the process of optimising your website to maximise its visibility in major search engines, such as Google and Bing.
We focus on the things that are unique to your business so that search engines pick you out from the sea of similar information. To begin with we identify your Unique Selling Point and then use analytics to assess whether you are using the best key words and search terms to get ahead of your competitors and to appeal to your target demographic. We also anaylse your existing web content in detail and not just at web copy, in order to identify the best SEO strategy for your business. As Google changes its SEO rules and guidelines regularly, this is an ongoing process. Therefore, it is not enough for us to rest on our laurels when it comes to getting your site to the top of search engine rankings, we must also use analytics to maintain and improve it.
East Sussex Web Design has several simple but effective ways to ensure that your website reaches and maintains its place on page 1 in Google:
Submission & re-optimisation programme
Building of good quality inbound links
Checking back links and disavowing poor inbound links
As with all our web development services we class SEO as integral to online marketing and consider good online visibility to be a way of reducing your advertising costs. Some of our past clients have attempted to develop and manage their own SEO, however without overall access to the web development process they have found it difficult to achieve high rankings. Therefore, we maintain SEO through an ongoing process, of vigilant tracking, analysis and re-optimisation to enable the right kinds of customers to find exactly what they are looking for – your company’s products and services!
Google Algorithm Changes
Google are well known for changing their algorithms in order to maintain their status as the world’s best search engine. This is why we have to monitor and adapt our sites in order not just to keep up but to stay ahead. So many different factors affect online visibility that staying ahead is a very difficult task. If you think Google Penguin and Google Panda are keeping you on your toes, then watch out for Google Pigeon and Pirate! But don’t worry too much, with East Sussex Web Design your online visibility is in good hands!
The Mobile Friendly algorithm change is the latest major change that Google announced during 2015, but it’s taken a few years to actually be noticed significantly within ranking results. If your website hasn’t been developed into a responsive website (ie. mobile & tablet friendly) then your search rankings will be suffering on these device types.
Contact us today to discuss your Search Engine Optimisation requirements.