Online Website Marketing encompasses Search Engine Optimisation (SEO), Social Media Marketing, Email Marketing and Paid Search Marketing (PPC). All forms of website marketing can give a good Return on Investment (ROI), but different website marketing strategies suit different businesses and over time, your website marketing strategy will probably need to change along with your target market.
East Sussex Website Design has website marketing specialists who can guide you through the best strategy for your website – new or old, to give you the very best ROI.
Search Engine Optimisation (SEO)
SEO is a complex mix of both onsite & offsite strategies used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results of a search engine such as Google, Bing & Yahoo.
Our team excel at SEO and have many satisfied clients with websites that show Google, Bing & Yahoo page 1 rankings. Please read our separate page on SEO Marketing.
Social Media Marketing
Social Media has become very popular, very quickly and it’s not just the young who now use Social Media on a daily basis. Facebook, Twitter, Instagram, Pinterest, LinkedIn and more are very popular and offer some great marketing opportunities. You’d be a fool to miss out, especially as you can target specific audiences much better than with Google Adwords. Please read our separate page on Social Media Marketing.
Email Marketing
East Sussex Website Design offer complete Email Marketing Solutions.The main benefits of our email marketing solutions are:
- Easy operation
- PR & News managed from one interface
- Easy integration into your existing website
Paid Search Marketing (PPC)
PPC stands for Pay Per Click advertising and the most popular by far are Google Ads. East Sussex Website Design can set up new campaigns or look after your old PPC campaigns to make them perform better and improve your ROI.
We have the expertise to advise whether PPC Ads will actually produce a good Return on Your Investment (ROI) or whether another form of online marketing may be more beneficial.
PPC Ad campaigns can become expensive and produce less positive results if not continually checked against competitors; updated for negative key words; adjusted to ensure daily budget and running schedule is improving your cost per click; and testing new Ad content to improve click through rate (CTR ).
PPC campaigns are very popular when new websites are launched to get some immediate traffic to your website whilst waiting for the organic SEO listings to appear. They are easy to set up, BUT notorious for spending inexperienced ad campaigners budgets on useless clicks. For example a client of ours came to us with an old ad campaign he’d set up to promote his business of building new horse stables. Unfortunately one of his keywords was the same as a popular computer game – he was wasting vasts amount of money on clicks for this computer game rather than his services and he hadn’t even realised!
Contact East Sussex Website Design for advice or a quote for your online website marketing today!