Like mobile phones and sat navs, Social Media is fast becoming something that we increasingly can’t live without. Many of us are guilty of picking up our phones first thing in the morning to check Facebook, Twitter and Instagram notifications. It isn’t only the compulsive nature of social media interaction that keeps us engaged with it. It is also a great way to keep in touch with friends and relatives who we are geographically distanced from. Moreover, we all know that social media is intricately connected to wider online interaction such as shopping and positional data, and is a key way in which individuals are targeted with products and services that may be of interest based on their browsing habits. So for most businesses, social media is an essential part of any marketing strategy.
A good way to keep your website dynamic and engaging is to include a Twitter or Facebook feed on your homepage. Doing this also creates the impression that your business is customer-focused and has an interactive relationship with end-users, whereas traditional marketing approaches such as email and newsletters are a one-way process. Social media is also a way of increasing brand loyalty by showing the human side of your business. You can do this by sharing more personal information about company events or humorous content such as funny memes, videos and stories.
Another function of social media marketing is to generate more in-bound traffic to your website. This can be done in a number of ways. Firstly by sharing internal content such as promotional offers and pages about specific services or alternatively by setting up an in-house or contracted blog, which can then be posted on your Facebook or Twitter page or profile. New website or blog posts can also be used as landing pages by using specific key words or search terms to attract potential customers looking for advice or information. This can not only boost your main site’s SEO but also increase in-bound links allowing your to take advantage of the “one click away” mentality of the internet by producing seductive content or “click bait”. This is not as cynical as it sounds because producing exciting and relevant content shows that your company is engaged with industry changes and cares about its field of specialisation.
East Sussex Web Design have a strong ethos of integrated marketing and are happy to build a social media strategy into the web development process. Moreover, once we have set up social media profiles for you we advise on how you can maintain and update them quickly and easily. Google changes constantly and therefore it is important to utilise social media marketing to stay ahead of the game in terms of promoting your unique selling points and generating in-bound traffic to keep your website high in search engine rankings. So if you would like to discuss your social media needs and work out the best strategy for you then please give us a call on 01273 900 119 and we will be more than happy to advise you.