Websites come in a diverse range of shapes and sizes and their design should reflect the type of client that they serve and the nature and scale of the business.
East Sussex Website Design recognise that web design is far from a one-size-fits-all process. Most of our websites are bespoke and can include the integration of SEO and e-commerce marketing strategies. Our bespoke website design service means that we will work closely with you to create a website that not only meets your exact needs but also reflects your company ethos and target market. Good web design not only encourages audience interaction but also reaches out to customers and helps your website to stand out from those of your competitors.
At East Sussex Website Design we have a skilled team of web developers who consider every aspect of your website from font styling to navigation, customer usability to SEO. The aim is not only to reflect your business in the best way possible but also to create the most engaging and functional online experience for the end-user. All our new website designs are made “responsive” meaning that your website will respond to all mobile devices so that the screen resolution and features are as easy to view and use on any smartphone or tablet.
We will take on any project from simple landing pages to complex e-commerce websites. In the case of the latter, we create dynamic sites using PHP and MySQL to link customer interaction with databases and back office systems. We can also offer bespoke Intranet systems to assist you with internal processes.
When it comes to forward-thinking design, the visual literacy and technical skill of our web designers enables us to produce graphics and original artwork that will intrigue and engage customers. In addition to our comprehensive website design service we also encourage you to include your own photos, images and to get involved in the design process. We view web design as an active collaboration and use skills and expertise to help facilitate clients to realise their own vision. We also produce animations and video to enhance websites and engage the viewer, ensuring that loading times are kept to a minimum and your customers can stream moving content without interruption.
Content Management Systems (CMS)
A Content Management System (CMS) can be added to your website. This will allow you to update and manage content yourself without the ongoing support of a web developer. We offer password protected CMS software and database packages that are simple to use and allow you to take control of your online content. Our CMS software contains numerous page templates, which makes it easy to add or edit your web or intranet content as and when it is needed. This means that you can update your content almost anywhere, which not only makes for a much more dynamic and relevant website but can also boost your rankings in major search engines.
East Sussex Web Design offer bespoke CMS packages using PHP or ASP, and for those who are already used to using WordPress, we also develop websites using this content publishing platform.
Keeping your website content fresh and up to date is a great way of showing that your business is dynamic and market focused. An old stagnant website reflects a company that may have little inclination to adapt with ever changing markets and customer needs. Moreover, adding content such as industry news and technological developments shows that your company is genuinely interested in its area of specialisation. However, content doesn’t have to be entirely focused on products, services and information, it can also reflect the personal side of your business – the passions and life events of you and your employees make for great PR. However, a hands-on approach to website content isn’t for everyone, so we have in-house copywriters who can create content that is both intimate and professional for you.
Our CMS systems are so simple and intuitive that, with a little training, even your most IT illiterate employee should be able to use it.
You don’t have to include a CMS system with your website design, but we really would recommend one. Regular new content often means return website visitors as well as keeping the search engines happy!
East Sussex Website Design provide web design services across East Sussex, West Sussex & the South Coast. Contact us now to arrange a free, no obligation meeting to discuss your website requirements.